We believe that it is important to have a commitment by the business to behave ethically and contribute to economic development while improving the quality of life for those working with or on the business and their families as well as the local community and society at large.
It is our strong belief that a reputation for Social Responsibility leads to more positive responses toward a brand’s products by inducing a reciprocal desire to help companies that have helped others, an effect that is more prominent among consumers who value helping others and is reduced if consumers doubt a firm’s intentions.